Kandhamal Haldi Receives GI Tag
‘Kandhamal Haldi’, a variety of turmeric indigenous to the Kandhamal region in southern Odisha, has earned the Geographical indication (GI) tag from Intellectual Property India. The product received this prestigious recognition on April 1, which marks the celebration of Utkal Divas, the state’s Foundation Day.
Kandhamal, located in Odisha’s southern hinterland is known for its turmeric, a spice that enjoys is used in a wide range of cuisines. The product is also known worldwide for its medicinal values and arresting aroma.
Last year, Kandhamal Apex Spices Association for Marketing (KASAM), which is a registered society involved in processing, value addition and marketing of products, had applied for a GI tag for the product. The GI tag is awarded to those products which have a unique quality, reputation or characteristic attributable to its geographic origin.
“We are delighted to have the GI tag of Kandhamal haldi with the guidance of CTTC on Utkal Diwas. This news has inculcated a feeling of self-confidence within us to aim big and to set a benchmark for the product of our land in the international market. Kandhamal Haldi (turmeric) has more oleoresin and volatile oil contents compared to other turmeric varieties. It gives strong aroma and has a high medicinal value”, said Swagat Moharana, chief marketing officer of KASAM.