7 Cruelty-free Makeup Brands That Are Bang for the Buck

There are so many factors worth considering while buying makeup – the price, the shades and how well they may complement our varied skin tones, how much of an asset they’ll prove to be to our vanity, and of course how much they’re worth investing in.

Here’s something to ponder over, though – how often do we stop to check if the makeup we buy is cruelty-free? If a product is cruelty-free, it means that it has not been tested on animals, neither have the raw materials used in the product.

Hold up, let’s begin by setting the tone of this conversation – being cruelty-free doesn’t make a product any less efficacious or immaculate. You’ll see, we’ve got some massive makeup moguls on our list. Here are 7 makeup brands that pride themselves on being cruelty-free and are totally worth investing in.

Kiro Beauty

Kiro Beauty has flourished on the idea that makeup can do it all – be good for you, perform as it must, be luxurious, and yet be gentle and conscientious. Kiro’s products are 100% vegan, cruelty-free, and contain no toxins or parabens. Their cosmetics are popular for being highly pigmented, rich, and totally worth the $$$. P.S. we’re all heart eyes for their line of specially curated lipsticks that complement Indian skin tones!

e.l.f. Cosmetics

Whether you’re a beginner or a pro – e.l.f. Cosmetics flaunts a wide range of cosmetics that do not compromise on quality, are budget-friendly and of course, are vegan and cruelty-free. e.l.f.’s partnership with PETA pays an ode to their “zero guilt” policy, so rest assured, your heart and money will both be in the right place.

Fenty Beauty

You can always count on Rihanna to start a trend and make a statement, so we weren’t surprised when she absolutely stole the show with Fenty Beauty’s whopping roster of 40 foundation shades. If you’re impressed, this will blow your mind – the entire range is 100% cruelty-free. It’s just another reason to love Riri, in our opinion (pfft! as if you needed one).


CoverGirl was one of the first makeup giants to pave the way for cruelty-free makeup at a budget-friendly price point. The brand is popular for its long-lasting formulations and is fully committed to making conscientious, cruelty-free cosmetics that contain no ingredients that have been tested on animals.

Pixi Beauty

Pixi Beauty has been around in the UK for over two decades and has recently trickled into the Indian cosmetic space. Pixi Beauty’s skincare and makeup formulations are made with superior quality ingredients – all of which are 100% cruelty-free, active, and effective to a tee. You read that right – they offer cruelty-free skincare!

Wet N Wild

Looking for makeup products that deliver superior results without pinching your pockets? Wet N Wild should be your go-to. Wet N Wild has been cruelty-free for decades and does not practice animal testing. Wet N Wild is a part of PETA’s prestigious Beauty Without Bunnies cruelty-free list so, well, it’s as legit as it gets.

Charlotte Tilbury

UK’s most popular makeup artist – Charlotte Tilbury has built her own beauty empire by launching her name-sake luxury makeup brand. Charlotte Tilbury doesn’t practice animal testing anywhere in the world and offers a few vegan products too. Looking to splurge? We’re a fan of perfectly contoured cheekbones and silky highlighters that are guilt-free, and we think you will be too!

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