Tata Tea Bats For Koraput Coffee To Go Global, CM Patnaik Lauds Move
Chief Minister Naveen Patnaik announced on Sunday that the Koraput coffee, a distinct brand of coffee grown in Odisha’s Koraput, will now have a global tag as Tata Tea has decided to market the product throughout the world. Moreover, the identity of the coffee will be kept intact, and it will still be referred to as the Koraput variant.
The Chief Minister took to Twitter to express his happiness over the news. “Tata Group will soon start selling Koraput Coffee keeping its identity intact. This is a ray of hope for the farmers of the region during the COVID-19 pandemic”, he said. He also lauded the efforts of the farmers for transforming the homegrown variant to an international standard product.
Patnaik highlighted the case of Sulochana Khara, a farmer who had a significant role in promoting the Koraput variety far and wide. “The dedication and commitment of the farmers like Sulochana Khara of Kasampadar village has helped the Koraput coffee to become popular. She has become successful by selling 200 kg coffee to Tribal Development Cooperative Corporation of Orissa Ltd (TDCCOL)”, he wrote.
The state government, in a bid to support farmers in the Koraput region, has rolled out a plan to help those engaged in coffee farming. This would not only act as a financial incentive but also help in further developing the Koraput coffee variety. Over 46,000 acres of forest land were distributed to around 30,000 families to facilitate coffee farming.
During the year 2020-21, TDCCOL had procured 28,790 kg of coffee cherry from 193 tribal farmers in Laxmipur, Kashipur, Dasmantpur, Nandapur, Lamptaput, Koraput and Potangi blocks in the district, as per a statement from the Chief Minister’s Office.