‘Pitha On Wheels’ Launched by OTDC Ahead of Raja Festival
The Odisha Tourism Development Corporation has launched a doorstep delivery service for the much savoured ‘Pitha’, ahead of the Raja festival. With the festivities starting from Monday and people confined to their homes, the spirit of the festival has been significantly dampened. This move by OTDC is certain to spread some cheers among those who savour the dish.
The initiative, labelled as ‘Pitha on Wheels’, will roll out in the capital city Bhubaneswar and Sambalpur from Monday. “With the Raja festival starting on Monday, the OTDC with support of Mission Shakti has launched the ‘Pitha on Wheels’ to sell varieties of ‘Pithas’ on the special occasion in Bhubaneswar and Sambalpur amid COVID restrictions,” OTDC Chairperson Shreemayee Mishra said. She also highlighted the Chief Minister’s pleasure at OTDC’s initiative to make the dish available to the people of Odisha even amidst COVID curfews.
“Every year, the OTDC makes arrangements for city people with all varieties of Pithas and swings on premises of Pantha Nivas during Raja festival. As the COVID restrictions are in force, we decided to come up with last year’s idea ‘Pitha on Wheels’ this year to make the occasion special. Apart from Bhubaneswar, the ‘Pitha on Wheels’ service will be available for the first time in Sambalpur. Also, the varieties of Pithas will be available at OTDC kiosks in Cuttack and Rourkela,” Mishra added.
The OTDC intends to make the Pithas available online with the help of partner online food delivery services. The order process would be similar to that used by major food aggregator apps like Zomato, Swiggy, and the likes. In Bhubaneswar, the ‘Pitha on Wheels’ service will be available at Master Canteen, Khandagiri, CRP Square, Patia and Chandrasekharpur, Rupali areas between 7.00 am and 11.00 am for three days from June 14 to 16.