Odisha Ikat to get International Makeover

Odisha Ikat, the state’s traditional tie and dye design, is set to get an international makeover as the State government has decided to rope in celebrity designers to polish the skills of local weavers. This decision was taken at a high-level review meeting chaired by Chief Secretary Asit Tripathy.

The list of celebrity designers being considered includes high-profile names like Bibhu Mohapatra, Rta Kapur Chisti, Abraham Thakore, Rakesh Pratap Singh, Anjali Kalia among others. These internationally reputed designers will be involved in promoting the native handloom designs.

The Chief Secretary highlighted the importance of attracting private investments in the handloom sector. He directed the department to identify the best performing officers and technical experts and encourage them to work out aspirational business models.

Notably, the handloom market size is around Rs 700 crore and the Pasapalli, Sonepuri, Bomkai and Kotpad designs are the most sought after varieties. Hence, the aim will be to focus on these varieties in the first phase. The said varieties are native to the regions of Bargarh, Sonepur, Kalahandi and Koraput.

“The traditional weavers of these areas possess excellent traditional expertise in these tie and dye designs,” said Textile, Handloom and Handicraft Director Jyoti Prakash Dash.

“The Sambalpuri tie and dye design (Bandha) has earned GI tagging. As of now, 166 new designs have been developed. The process for the second phase of design and reference collection has already started,” he added.