Odisha-aah Campaign Launched To Boost Tourism
Odisha tourism’s Odisha-aah is an innovative campaign intended to promote tourism in the state, especially the unexplored yet marvellous tourist destinations. The idea emerged from SDB creations and has already been launched at airports, metro stations in New Delhi as well as Mumbai, drawing appreciation from various quarters.
The state government intends to launch the campaign across all media including digital, electronic, print, and social media, apart from all major airports in the country. Odisha has increased its focus on tourism, and hence, the campaign aimed at building awareness about the state comes at the right time.
According to Tourism Secretary Vishal Kumar Dev, the campaign will extensively promote Odisha as a brand across all platforms. “Even as Odisha offers diverse destinations, most of its places are lesser-known outside the State. We hope the new campaign will help capitalise our brand identity – Odisha, India’s Best Kept Secret and develop curiosity besides drawing more visitors,” he said.
“These spots are not fully explored. Whenever we see a beautiful thing, our first reaction comes – Aah. We have added this word to the name of our State to brand the campaign and hope this will work wonders in creating a unique selling proposition. Both, visual and pictorial presentations of tourists destinations will be promoted,” said Sachin Das Burma, Founder and Creative Director of SDB Creations.