Bhubaneswar To Host 4th Edition Of State Tourism Conclave

The Hotel and Restaurant Association of Odisha (HRAO) is set to host the 4th edition of Tourism Conclave in Bhubaneswar on Wednesday, with a focus to tap the potential of adventure and sports tourism in the state.

This year’s event themed ‘Tourism to be the driving force of state economy’ will highlight the untapped potential and suggest action plans to the state government for development of the sector.

Chairman of HRAO J K Mohanty believes Odisha is not making use of its potential and should be competing hard to match the likes of other states like Kerala, Goa, Rajasthan and Madhya Pradesh, who excel in this sector.

“Apart from the branding, lack of direct international connectivity, sufficient quality hotel rooms and amenities at destinations are some of the major reasons which keep tourists away. We are happy that the government has started organising roadshows in important cities to woo tourists,” said Mohanty.

“Odisha has the potential for a 21-night destination if the tourists’ circuits other than Puri and Konark can be developed and properly packaged. The government should expedite allotment of land for hotel projects to attract investments to the state,” he added.

The Odisha Government is in the process of drafting a new tourism policy for the state and hopes to get important insights from the one-day event.

This time around, investors in the adventure tourism sector including president of Adventure Tour Operators’ Association of India, Captain Swadesh Kumar and president of India Golf Tourism Association Ranjan Sehgal, are expected to attend the event to get an understanding of the State’s potential.